Ep.74 - I Don't Rust Like Def Jam

Def Jam WAS Hip-Hop for nearly 2 decades. Starting off with Russell Simmons & Rick Rubin, nobody could've predicted the heights Def Jam were going to reach. They were in lockstep with the growth of Hip-Hop itself.But once the new millennium came through, Def Jam started to lose grip of the rocket that was Hip-Hop, they started to miss out and eventually get left behind. Now Def Jam is just another sub-label with SUB-sub-labels under them. Where did it all go wrong? We try to find out.TIMESTAMPS:Weekly Music Roundup - (1:15)Topic Intro/Ben's Research House - (19:16)Def Jam is too big to fail - (23:39)What is their identity now? - (29:16)Their unique approach - (32:11)The Universal Buyout - (36:04)Was it their unique approach that kneecapped them? - (38:21)Was it their size that kneecapped them? - (44:06)Stats on charting Def Jam albums by President - (47:47)If you could pick one major issue, which one would you pick? - (58:44)Lighter Note - (1:11:11)Thanks for listening. Below are the Social accounts for all parties involved. Be sure to let us know that you're supporting us!Music - "Pizza And Video Games" by Bonus Points (Thanks to Chillhop Records for the right to use)HHBTN (Twitter & IG) - @HipHopNumbers5E (Twitter & IG) - @5thElement_UK5E Community DiscordChillHop (Twitter) - @ChillhopdotcomBonus Points (Twitter) - @BonusPoints92Other Podcasts Under The 5EPN:"What's Good?" W/ Charlie TaylorIn Search of SauceBlack Women Watch...5EPN RadioThe Beauty Of Independence