EPISODE · Jun 12, 2025 · 30 MIN
Ep. 74 - JP Levesque - Asking the big question...
from The Business of Jiu Jitsu · host JP Levesque
In this solo episode, I kick things off with a simple but important question "What do you actually want out of academy ownership?"A lot of people jump in for the love of Jiu Jitsu, but if you want your academy to succeed long-term, you’ve got to get real about what you’re building and how you're doing it.We break it down into three key areas:Invite: How to get people in the door with simple, consistent marketing (and why paid ads probably aren’t the move at first)Enroll: Turning trials into members with a clear offer and a solid sign-up processRetain: Onboarding the right way and keeping members around for the long haulIf you get these right, growth becomes a lot less mysterious and a lot more repeatable.Heres a link to my socials: Instagram – @jp_levesque24Email – [email protected] – www.Growjitsu.comWant help building these systems? Grab my free book at www.Growjitsu.com/book
What this episode covers
In this solo episode, I kick things off with a simple but important question "What do you actually want out of academy ownership?"A lot of people jump in for the love of Jiu Jitsu, but if you want your academy to succeed long-term, you’ve got to get real about what you’re building and how you're doing it.We break it down into three key areas:Invite: How to get people in the door with simple, consistent marketing (and why paid ads probably aren’t the move at first)Enroll: Turning trials into members with a clear offer and a solid sign-up processRetain: Onboarding the right way and keeping members around for the long haulIf you get these right, growth becomes a lot less mysterious and a lot more repeatable.Heres a link to my socials: Instagram – @jp_levesque24Email – [email protected] – www.Growjitsu.comWant help building these systems? Grab my free book at www.Growjitsu.com/book
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Ep. 74 - JP Levesque - Asking the big question...
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