EP 74 | Mark Thompson - Why your customers churn involuntarily and how to prevent it.

Today on the show we have Mark Thompson, co-founder of PayKickstart.In this episode, we talked about how an internal tool their team built ended up being their main product, affiliate programs as a channel for growth, and the challenges they face when it comes to churn & retention.We also discussed how PayKickstart optimizes their onboarding to tackle churn, how they measure its impact, and how to avoid credit card failures by being proactive with your customers. As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.