Ep. 75: How to Create Demand from Virtual, Hybrid, and Onsite B2B Events – Interview w/ Julius Solaris

When done the right way, events help to create awareness, establish authority and credibility, and enable B2B companies to generate interest amongst members of their target groups. Events have changed significantly due to changing market dynamics and rapid digitization. How can B2B companies keep up and adapt accordingly? On this week’s episode, we have a thought-provoking conversation with industry expert Julius Solaris (VP of Marketing Strategy – Events, Hopin) about events. During our discussion, Julius talks about the major events industry trends and shifts, what mistakes to avoid, and how B2B brands should think about events as a channel to generate demand. He also discusses the importance of online communities, how to conduct better post-event follow ups, and provides some actionable advice on how B2B marketers can generate more demand from their events.