Ep. 75 - Jeff Shaw - Bellingham BJJ episode artwork

EPISODE · Jun 19, 2025 · 44 MIN

Ep. 75 - Jeff Shaw - Bellingham BJJ

from The Business of Jiu Jitsu · host JP Levesque

In this episode, I sit down with Jeff Shaw of Bellingham BJJ.Jeff shares how he built a Jiu Jitsu academy that he runs based on his own compass. Which incidentally exploded in popularity within the first few months of opening, creating a wait list. We talk about building a culture that attracts the right people and repels the wrong ones.But the real gold? Jeff breaks down his onboarding process and world class foundations program. If you want to help new students succeed and actually stick around, don’t miss this part.Topics we cover:Running your academy on your own compassDesigning a welcoming environmentCreating win-win memberships for beginnersBuilding a foundations program that worksIf you want to reach out to Jeff you can find him here: IG: @BELLINGHAMBJJEmail: [email protected]: BELLINGHAMBJJ.COMAre you interested in building up your BJJ business?The Unstuck Academy is a free guide that shows you how to fix what’s broken, keep more students, and build a business that actually works.Download it here: www.growjitsu.com/book

In this episode, I sit down with Jeff Shaw of Bellingham BJJ.Jeff shares how he built a Jiu Jitsu academy that he runs based on his own compass. Which incidentally exploded in popularity within the first few months of opening, creating a wait list. We talk about building a culture that attracts the right people and repels the wrong ones.But the real gold? Jeff breaks down his onboarding process and world class foundations program. If you want to help new students succeed and actually stick around, don’t miss this part.Topics we cover:Running your academy on your own compassDesigning a welcoming environmentCreating win-win memberships for beginnersBuilding a foundations program that worksIf you want to reach out to Jeff you can find him here: IG: @BELLINGHAMBJJEmail: [email protected]: BELLINGHAMBJJ.COMAre you interested in building up your BJJ business?The Unstuck Academy is a free guide that shows you how to fix what’s broken, keep more students, and build a business that actually works.Download it here: www.growjitsu.com/book

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Ep. 75 - Jeff Shaw - Bellingham BJJ

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This episode was published on June 19, 2025.

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In this episode, I sit down with Jeff Shaw of Bellingham BJJ.Jeff shares how he built a Jiu Jitsu academy that he runs based on his own compass. Which incidentally exploded in popularity within the first few months of opening, creating a wait list....

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