EP 76 | How retention helped Drift’s VP of strategy, Adam Schoenfeld build and sell 2 companies

Today on the show we have Adam Schoenfeld, VP of Strategy at Drift, and GM of Drift Video.In this episode, we talked about how a customer-centric approach helped him build and scale two successful businesses, why he talks to his customers every single day, and why everyone at Drift has chat duty.We also discussed the importance of churn & retention when a company is being acquired, and how Adam views churn and retention now as VP of strategy at Drift vs his previous views as CEO of his own company.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.