Ep. 76: How to Develop Your Personal Brand on LinkedIn – Interview w/ Lina Lotta Landgraf

To stand out amidst a “sea of digital noise” on platforms like LinkedIn, developing your personal brand enables you to position yourself as an expert in your field, and can help to build strong relationships and opportunities. On this week’s episode, we talk to digital marketer Lina Lotta Landgraf (Digital Marketing Specialist, Dassault Systemes) about why people in B2B organizations need to develop their personal brands, some mistakes to avoid, and the benefits of creating good as well as relevant content on LinkedIn. Lina also provides us with some actionable tips and elaborates on the metrics we should be paying attention to for personal branding on LinkedIn.