Ep. 76 JuneShine co-founders Greg Serrao and Forrest Dein

Today Harry and Jordan (and briefly Jenn) are joined by top hard kombucha maker JuneShine co-founders Greg Serrao and Forrest Dein to talk about how they found a gap to fill in bev-alc, scaling up, their new lined of higher abv spirit-based canned cocktails, and more.  Show starts in earnest: 04:15 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties. 04:15 SHOW STARTS: Forrest and Greg join the call from JuneShine.  05:20 backstory.  07:20 hit upon hard kombucha, better for you was new in 2017. 09:30 brewpub opened june 2018. 10:30 bought old ballast point location, bp the giving tree to new ideas.  11:20 after good start, then what?  going in cans, early days. 12:10 getting distribution. building category outside southern cali. getting good people.  13:35 investing in brand, lifestyle platform, ambassador team.  14:20 mentoring with rxbar founder peter rahal.  15:00 what's in a name?  why juneshine? 16:45 top hard kombucha:  how?  reason for being: easy drinking, refreshing. branding and better-for-you, sustainable. 19:00 behind decision to go in cans.  benny of having partners.  21:00 new news: canned cocktails.  22:00 looking at occasions to fit into. hitting shelves as we speak.  (3/1/22). 23:00 classic cocktail flavors, two shots high abv, zero sugar.  8-10% abv. 24:15 pkg config and price point.  24:45 launch regions:  initially socal, nm. then summer scale more. 26:16 feedback with current consumers. addressing dayparts.  28:10 first tv ad in socal, outdoor.  29:00 how big is big? 30:00 getting resources: funding rounds. 32:10 aspiration: to be trusted household bev-alc products for younger generation.  32:50 social media and dtc.  33:50 diminishing returns on socials, ig fatigue.  in-person experiences back in vogue.  35:30 production of canned cocktails. partnering for ingredients.  37:10 monday morning arm-chairing. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily