Ep. 76 - The Service Gap In Embedded Finance: Why Great Tech Isn't Enough Anymore - Recorded LIVE from the Equals stand @ Money 20/20 Europe

Recorded live from the Equals stand at Money20/20 Amsterdam, Justin Hanna is joined by Louisa Murray, Chief Sales Officer at Equals, to discuss new research highlighting a growing service gap across embedded finance.Lou explains why many providers have focused heavily on technology while underinvesting in customer support, where businesses experience the biggest failures across the customer lifecycle, and how poor servicing can quietly undermine growth.They also debate the role of AI versus human expertise in financial services and explore what trust and support should look like in the next era of embedded finance. Plus, Lou faces The Shelf of Shame.***The Payments Shed Podcast is headline sponsored by Damisa.Damisa is a regulated cross-border payments and treasury infrastructure provider. Using a blend of traditional banking rails and stablecoin technology, Damisa helps businesses move money faster, cheaper, and more transparently across global markets. Its platform supports collections, settlements, disbursements, and liquidity management, while maintaining a strong compliance-first approach. Damisa is building the next generation of global payment infrastructure.Learn more at: https://www.damisa.xyz/***The Payments Shed Podcast is supported by PCN.PCN is a boutique recruitment agency rooted in Amsterdam, driven by a singular mission: connecting top talent with industry leaders. PCN specialises in five core pillars — Fintech, Cybersecurity, SaaS, E-Commerce, and Salesforce — backed by a global network across borders.Learn more at: https://teampcn.com/***Disclaimer: Any views or opinions referenced in this podcast episode are our own, or those of our respective guests, and they do not represent any views, opinions, or statements from our respective employers, or those of our guests. Additionally, any views expressed here are not intended as investment, legal, tax, or financial advice.