Ep 77 : Chris Gray on Busting Myths of Consumer Psychology in Marketing

What motivated you to start busting consumer psychology myths? Why do you think it's so important?  What are the consumer psychology  myths and how did you bust the following myths? Consumer psychology is changing rapidly  Shoppers don't think ! Consumers' attention spans are shorter than those of goldfish! We can accurately identify consumers' emotional states by scanning their faces Chris talks about in detail about the above & other myths as he shares his experience of customer psychology. Chris Gray is the Founder & CEO of 'The Buycologist' . Chris has extensive consumer behavior and retail strategy expertise. For more than two decades, he has empowered brands and retailers to engage more effectively with target shoppers to solve business challenges, identify opportunities for growth, and create compelling customer experiences.  Please visit him at www.thebuycologist.com Email him at [email protected] Connect with him at https://www.linkedin.com/in/drchris/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at [email protected] Index 00:00 Preview & Introduction to Chris 02:20 Ever changing Nature of Consumer Psychology 05:24 The Need to Bust Consumer Myths 07:21 Myth 1 - Consumers are changing, everything is different 14:50 Myth 2 - Insights have to be fresh & new 17:58 Myth 3 - Shopper's Don't Think 27:53 Myth 4 - Consumer Attention Spans Are Less Than Goldfish 36:17 Myth 5  - Identify consumers' emotional states by scanning their faces 42:10 Talent Show by Chris 43:35 Rapid Fire - Personally Speaking with Chris 48:00 Connecting with Chris Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #consumerscience #consumerinsight #consumermotivation #customerattention #consumerbehaviour #consumerculture #marketingpsychology #customerbehaviour #customerinsight #consumerattitude #customerunderstanding #marketing101 #consumerattitude #Consumermotivation #consumertrends