Ep. 77 Dan Baum of digital marketing firm, MULTIPLY

Today the gang speaks with Dan Baum, the founder and CEO of digital agency MULTIPLY, which represents national consumer brands ranging from bourbon to national food brands and disruptive startups, as we speak about bev-alc digital social strategies and how the marketing times, they have changed. Show starts in earnest: 01:00 ---time-stamped contents--- 00:00 Intro - hilarious banter, technical difficulties. 01:00 SHOW STARTS - Dam Baum of Multiply joins the show. 02:00 dan's background - speed of culture for bev.  03:40 bev-alc social strategies. 06:00 beer stuck on tv ads still.  07:00 grokking xdashboard. 08:20 tracking efficacy of campaigns. 11:20 metaverse, nft's.  13:00 brewery planning issues: a new paradigm. 16:20 making social posts count.  17:00 grokking liquid death. 19:20 spirits kicking beer's butt in digital. 20:40 driving folks to purchase: in-store versus digital. 23:50 nft's: bs or cool or both? ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily