Ep. 77: How to Get Product and Marketing Teams Aligned – Interview w/ Matt Young

It’s a collaboration that’s so crucial to the success of a SaaS business, yet the disconnect between the two groups is often to the detriment of the organization. So how can you get the product and marketing teams to work together to create better alignment and results? In this week’s episode, we have a deep and thought-provoking conversation with SaaS leader Matt Young (Chief Executive Officer, UserVoice) about where he believes the great misalignment lies. Matt also elaborates on what mistakes product and marketing teams should avoid, what “bridge building” tactics they can implement for better collaboration, and what metrics they should be paying attention to.