EP 77: How To Use AI For Competitive Insights

Can you use AI and ChatGPT to learn more about your competitors than you could on your own? Today Yogesh Chavda, Founder of Y2S Consulting, joins us to break down the best methods and use cases to use AI for competitive insights. Newsletter: Sign-up for our free daily newsletterMore on this: Episode PageJoin the discussion: Ask Yogesh and Jordan questions about AI and competitive insightsUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: [email protected] with Jordan on LinkedInTimestamps:[00:01:00] Daily AI news[00:03:30] Yogesh Chavda's background[00:07:25] Using ChatGPT in consulting[00:11:30] How companies like Pinterest can use ChatGPT[00:15:13] AI & ChatGPT speed up competitive insight process[00:19:14] Exploring various use cases for creative content[00:23:33] Final takeawayTopics Covered in This Episode:- Discussion of various AI tools and plugins:- Plugin on ChatGPT for creating short videos using stock imagery- Amazement at the quality of voice tonality and script generated by the plugin- Tools enabling engagement in creative work previously thought impossible- Small businesses using tools for communication like TikTok posts and long-form videos- Accessibility of tools with a laptop and proper guidance- Mention of China's Internet giants ordering $5 billion worth of Nvidia chips for AI ambitions- Recognition of Nvidia's importance in powering the generative AI movement in both US and China- Focus on using AI for competitive insights and analysis- Examples of using ChatGPT in consulting work:- Understanding client's industry and pain points- Crafting presentations for conferences- Creating blog posts for weekly LinkedIn posts- Experience of helping engage customers at Pinterest during COVID-19 pandemic- AI news:- TikTok asking creators to label AI content- Microsoft's new language model called Gorilla outperforming GPT 4- Discovery of ChatGPT and its potential for productivity, research, and information mining- Transformation of work processes and incorporation of generative AI- Consulting focus on overcoming brand stigma and building a database using chat GPT and website scraping plugin- Mention of plugins for creating videos and analyzing websitesKeywords:AI, SEO assistant, keywords, episode, project, use cases, blog, subscribe, plugin, ChatGPT, short videos, stock imagery, voice tonality, script, editing, creative work, small businesses, communication, TikTok posts, long-form videos, laptop, guidance, China, Internet giants, Nvidia, AI ambitions, US economy, generative AI movement, competitive insights, analysis, guest, Yogesh Chandra, y2s consulting, consulting work, client's industry, pitching, presentations, conferences, outline, blog posts, LinkedIn, productivity enabler, Pinterest, COVID-19 pandemic, newsletter, team, data mining, Jordan Wilson, everyday AI podcast, AI news, TikTok, Microsoft, Gorilla, GPT 4, chat GPT, skepticism, research, information mining, workflow, redesign, stigma, database, brand positioning, selling points, types of stigma, shout-outs, comments, plugins, website scraping, YouTube videos, analyzing advertising, market research surveySend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist.