EP 77: Justin McBroom, Operations Data Specialist

Justin has a way of making the oilfield and the data world feel like they’ve always belonged together. He walked us through how he’s helped teams untangle messy workflows, clean up data quality issues, and actually make analytics useful instead of overwhelming. From his time at Marathon Oil to experimenting with tools like Snowflake and Alteryx, he’s all about boosting efficiency and giving people the confidence to make smarter decisions. We also ended up talking about where AI actually fits into oil and gas, not the hype, but the stuff that genuinely moves the needle.Click here to watch a video of this episode.Join the conversation shaping the future of energy.Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.Apply today at collide.ioClick here to view the episode transcript. 00:00 - Intro01:12 - Justin McBroom Introduction05:29 - Data as a Strategic Asset09:08 - Accessing Data Effectively11:04 - Optimizing Spotfire Performance14:30 - Common Pitfalls to Avoid17:44 - Empowering Your Workforce19:50 - Alteryx Virtual Query Builder Insights27:38 - Justin’s 100+ Day Streak Achievement29:37 - Analyzing Most Popular Posts31:12 - Strategies for Successful Posts33:55 - The Dynamics of Social Media Posting37:18 - The Return of Vine40:06 - Passionate Posts Discussion46:02 - AI Designed for Success50:29 - Recommendations for Companies55:20 - Encouraging Tool Exploration57:28 - Accountability in Work1:06:06 - Speed Round Q&A1:09:04 - Favorite Houston Restaurant Picks1:09:31 - Tools Everyone Should Use1:10:27 - How to Connect with Justinhttps://twitter.com/collide_iohttps://www.tiktok.com/@collide.iohttps://www.facebook.com/collide.iohttps://www.instagram.com/collide.iohttps://www.youtube.com/@collide_iohttps://bsky.app/profile/digitalwildcatters.bsky.socialhttps://www.linkedin.com/company/collide-digital-wildcatters