Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham

Most business owners know they should be doing video marketing, but they just keep finding reasons not to. In this episode, I sit down with video strategist Kirsten Graham to talk about what's actually behind that resistance and what it's quietly costing you.Kirsten has been helping business owners get visible through video podcasts and YouTube since before most of us had smartphones. She and her business partner built a model that removes every excuse, pairing clients with trained virtual assistants who handle the content marketing and distribution side so the host can stay focused on the conversations.We get into the real mechanics of building a sustainable video presence, and Kirsten shares what she's seen work (and fail) across hundreds of coaches and service businesses.Here's what we cover in this episode:The surprising statistic about how few podcasters are still active at the two-year mark, and what it reveals about why strategy matters before you hit recordWhat it actually takes to build the kind of know, like, and trust that converts listeners into clientsThe one mindset shift that makes getting on camera feel less like a performance and more like a serviceThis conversation will change how you think about showing up on video.Meet Kirsten GrahamKirsten loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust. Knowing that time is our most valuable asset Kirsten and her team train Marketing VA’s for their clients who then take care of video/audio editing, social media and email marketing. This frees the business owner up to focus on making money! YouTube: https://youtube.com/@sixfigurebusinesscoachingWebsite: https://sixfigurebusinesscoaching.com/Facebook Page: https://www.facebook.com/SixFigureBusinessCoachingLinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/Instagram: https://www.instagram.com/sfbizcoaching/—Connect with KrisBook a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-callDownload the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube