Ep. 77 Why UNIQLO, Nike, & IKEA All Source from Indonesia and What eCom Brands Can Learn from Them

What if the next major sourcing opportunity for eCommerce brands isn't China, Vietnam, or India, but Indonesia?In this episode of The eCom Growth Show, Danan Coleman sits down with Edward Haryono, Co-Founder & CEO of Saudara, a Y Combinator-backed, AI-native sourcing agency helping eCommerce brands connect directly with vetted Indonesian manufacturers.🔗 Connect with Edward HaryonoLinkedIn (Edward): https://www.linkedin.com/in/edward-haryono-tanuwijayaLinkedIn (Saudara): https://www.linkedin.com/company/saudara-ai/Instagram (Jennifer Prasetyo): https://www.instagram.com/jenandtech/Instagram (Saudara): https://www.instagram.com/saudara.ai/🔔 The Saudara Sourcing Trip: IndonesiaSaudara is hosting an invitation-only sourcing trip for serious eCommerce brands evaluating Indonesia as a supply chain partner.What's included:✈️ Round-trip flights to Indonesia covered by Saudara🏭 Curated factory visits matched to your product category🤝 Direct access to factory owners and decision-makers🌏 Local translation, logistics, and sourcing supportFor eCommerce brands doing $20M+ annually that are exploring Indonesia as a sourcing partner.Apply: [email protected]:• Brand name• Categories• Sourcing needs⌛ Timestamps00:00 Introduction01:15 Amazon to Saudara03:11 Margin-killing sourcing mistakes04:23 Landed cost vs FOB06:03 Risks of one factory07:53 Going factory direct09:18 Why contracts matter11:06 Payment term negotiations14:14 Vetting factories in 202617:02 AI + ImportYeti19:12 Why brands source in Indonesia20:59 What Saudara does21:34 AI in sourcing24:20 Indonesia sourcing trip26:32 Upcoming sourcing events28:30 Closing thoughts#TheeComGrowthShow #IndonesiaSourcing #SupplyChainKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.