EP 78: Big Bets for Big Results in Marketing with Jason Perillo

Success in business is often about making big bets with limited data. However, consistency in execution and leading indicators can often fill in some of those data gaps over time. This approach to business growth and success works particularly well for marketing. Jason Perillo, CMO of High Watch Recovery, discusses some of the massive bets they've made recently and how they measure success and ROI over the long-term.