EP 78: Building EverBoost: A Retention Marketing Story | with Tobi Chapman of EverBoost

Summary In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands.TakeawaysScaling requires patience and realistic expectationsA bad cultural fit can “rot” a company from the insideDirect mail creates physical, memorable brand impressionsAgencies often misalign with clients by confusing activity with valueBackend process optimization yields compounding benefitsCheck out Tobi's Agency Here:EverBoost Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here 👈