Ep.78 - Dennis Yu: Facebook and human interaction in a digital age

Dennis Yu is more than just a digital marketer. As CEO of BlitzMetrics, he's built a company contributing to tomorrow's future, partnering with schools to teach young adults. With his experience, they're learning the processes that saw him making $80,000 a day on Facebook ad serving a decade ago and more. Watch the episode on YouTube. Dennis Yu has lived a life of learning. As a child, his father encouraged him to the point where he was doing calculus by the time he was eight years old. Dennis' passion for numbers continued to develop through struggling with English, growing up in a Chinese family. Dennis could communicate better through figures and equations than he could with words. That is, until he studied the Oxford English Dictionary for three hours every day and went on to represent California in the national spelling bee. This drive and determination fuelled his natural entrepreneurial ability, from selling candy and sweets at school to selling traffic and attention online. Through his parents, Dennis got access to some of the first computers. His endless thirst for education meant that he was head and shoulders above others that needed his knowledge. Today, Dennis specialises in digital marketing, Facebook advertising and revenue optimisation while still finding time to host inspirational keynotes and contribute to a multitude of publications. Hear how he embraces his data geek nature to continue an astounding level of personal growth. BlitzMetrics is a digital marketing agency that partners with schools to train young adults on how to drive sales through social media and digital opportunities. Everything that Blitz does is governed by process, meaning that new students can come on board knowing nothing, and learn how to generate leads and revenue for multinational companies. BlitzMetrics is trusted by and has worked with Rosetta Stone, Wall Street Journal, Golden State Warriors, Social Media Examiner, Escape Fitness and more. For more information: https://blitzmetrics.com https://www.linkedin.com/in/dennisyu   Episode highlights -  How struggle can create a competitive nature to overcome any challenge and excel at something beyond the expectation of others. Facing the complexity of computing that seems very difficult, but can be straight forward if you just trust yourself to dive in and educate yourself. How many entrepreneurial journeys start at school, selling sweets or candy and making a profit through natural business mindset at an early age. How to embrace what you do know and appreciate your own abilities, even if you suffer from imposter syndrome in your job. How social networking started and grew, even 10 years before Facebook had been created. Secrets behind targeted ads, smartphone listening and GPS tracking, even if your phone is in airplane mode, and how AI is getting smarter. Why we hear so much about personal brands and why they're vital to building trust when it comes to business and sales. What is "rational ignorance," how does it help you and why resulting decisions are almost always made based on relationships. What budget you should be allocating to your social advertising budget, and why it isn't going to be as expensive as you think to test ideas that work. What we'll see in the future for digital opportunities and technological developments. How your service or offering has to be driven through morality and ethics, and why anything else isn't sustainable online. Join Matthew Januszek in conversation with Dennis Yu…