EP 78 | Francis Brero - Why MadKudu pivoted their company’s focus from churn risk detection to conversion prediction.

Today on the show we have Francis Brero, CRO, and Co-Founder of MadKudu.In this episode, we talked about how Francis started out studying mechanical engineering and ended up founding a company now serving as the CFO, what MadKudu is and how they help their customers, and why starting off the company by helping companies predict churn didn’t work. We also discussed how a typical customer uses Madkudu and what success looks like for them, how Madkudu predicts retention at different time horizons, and the three stages of a customer’s lifecycle every CS team should know about.  As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.