Ep. 78 - From Strategy to Reality: Why Embedded Finance Still Falls Short - Recorded LIVE from the Equals stand @ Money 20/20 Europe

Recorded live from the Equals stand at Money20/20 Amsterdam, Grant Evans is joined by Ignacio "Nacho" Gironella, Head of Sales Europe at Paymentology, for a conversation about the gap between embedded finance ambition and reality.Nacho shares why embedded finance has become a boardroom priority, where businesses are genuinely creating value, and where the industry continues to overpromise and underdeliver.The discussion explores onboarding, servicing, provider selection, and why execution often matters more than product features. Plus, Nacho steps up for The Payments Shed Shelf of Shame.***The Payments Shed Podcast is headline sponsored by Damisa.Damisa is a regulated cross-border payments and treasury infrastructure provider. Using a blend of traditional banking rails and stablecoin technology, Damisa helps businesses move money faster, cheaper, and more transparently across global markets. Its platform supports collections, settlements, disbursements, and liquidity management, while maintaining a strong compliance-first approach. Damisa is building the next generation of global payment infrastructure.Learn more at: https://www.damisa.xyz/***The Payments Shed Podcast is supported by PCN.PCN is a boutique recruitment agency rooted in Amsterdam, driven by a singular mission: connecting top talent with industry leaders. PCN specialises in five core pillars — Fintech, Cybersecurity, SaaS, E-Commerce, and Salesforce — backed by a global network across borders.Learn more at: https://teampcn.com/***Disclaimer: Any views or opinions referenced in this podcast episode are our own, or those of our respective guests, and they do not represent any views, opinions, or statements from our respective employers, or those of our guests. Additionally, any views expressed here are not intended as investment, legal, tax, or financial advice.