Ep. 78: ‘Same Old’ Isn’t a Strategy: Breaking Out of Higher Ed’s Creative Rut

In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt chats with Daniel Andreani, Creative Director at Do Not Disturb, about the critical need for creative reinvention in higher education marketing. From dissecting branding stagnation to exploring the evolving role of AI in creativity, this conversation dives deep into how institutions can—and must—break free from outdated visuals and messaging to truly connect with today’s students. If you're feeling stuck in the same old admissions campaign loop, this one’s for you.Guest Name: Daniel Andreani, Chief Creative Officer, Do Not DisturbGuest Social: https://www.linkedin.com/in/danielandreani/Guest Bio: Daniel Andreani is a creative leader and brand strategist who thrives on building stellar teams and creating work that truly resonates. As founder of Do Not Disturb (donotdisturb.love), he brings a human-centric approach to campaigns that audiences actively seek out. His philosophy remains simple yet powerful: respect your audience through quality storytelling and flawless execution, an approach that consistently delivers measurable business results and ROI for his clients.Beyond crafting award-winning work for the beverage industry, consumer packaged goods, QSR, automotive and higher education clients, Dan embraces life's adventures, conquering marathons, cycling Centuries and GranFondos, mountain biking, playing hockey and battling through zombie apocalypses video games with his son. Full-on ADD and proud of it, so if he asks for your name twice, just roll with it. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.