Ep. 78 When Outside Capital Makes Sense

When should an eCommerce brand actually use outside capital, and when is it just pouring gasoline on a bigger problem?In this episode of The eCom Growth Show, Danan Coleman talks with Stephanie Khalikyar, Head of Partnerships at Uncapped, about the real role of funding in eCommerce growth.🔗 Connect with Stephanie Khalikyar: LinkedIn: https://www.linkedin.com/in/stephanie-khalikyar⌛ Timestamps00:00 – Intro to The eCom Growth Show01:41 – Stephanie’s background in eCommerce, capital, and partnerships03:12 – Why cash flow timing hurts profitable brands06:17 – When a brand should consider funding07:39 – Why outside capital can unlock growth velocity09:55 – What sellers should look for in alternative lending12:50 – Fixed fees, APR, and understanding the true cost of capital17:52 – Why entrepreneurs get trapped in bad debt22:57 – Cash flow differences across Amazon, Shopify, Walmart, and TikTok24:26 – How to connect with Stephanie#TheeComGrowthShow #eCommerceFunding #Uncapped🚀 WORK WITH DANAN (AMAZON SELLERS)🩺 eCom Triage — We remove negative Amazon product reviews on a pay-for-performance basis. You only pay for reviews we actually remove. Free ASIN audit:https://ecomtriage.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description🛡️ Catalog Defender — 24/7 monitoring for the silent listing issues that quietly kill sales (suppressed Buy Box, split/lost reviews, orphaned ASINs, wrong browse nodes and more) + a ready-to-send fix template. Free ASIN audit:https://catalogdefender.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description🔗 KEEP IN TOUCH — THE ECOM GROWTH SHOW🌐 https://ecomgrowth.show💼 https://www.linkedin.com/in/danancoleman📸 https://www.instagram.com/ecomgrowthshow👥 https://www.facebook.com/TheeComGrowthShow🐦 https://x.com/eComGrowthShow🎵 https://www.tiktok.com/@ecomgrowthshow👋 ABOUT DANANDanan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews