Ep. 78 Why the Construction Industry Is Losing the PR Battle and How to Win It

Send a textDespite building everything around us, construction remains misunderstood by the public and too many leaders are afraid of the spotlight.In this powerful episode, Leanne Tritton, founder of ING Media and Co-Founder of Don't Waste Buildings, reveals why the built environment struggles to tell its own story and what must change. From the fear of unscripted interviews to the missed power of podcasts, this is a call to arms for confident, human storytelling.We explore:• Why traditional PR strategies don’t work in modern media• The hidden opportunity in podcasts and personal voice• What’s stopping construction from owning its impact• Why the industry can’t afford to stay silent on sustainability• How to build trust without losing controlThis is essential listening for any leader who wants their work and values to be seen and heard.If you want to see our other insightful podcasts, click here:https://www.youtube.com/playlist?list=PLOHI_yaqB2U8KWbsfJDPCoYEfOh-TTnip Find us on: Spotify: https://open.spotify.com/show/0dDkxLWZ25nT0krYWaTiIT Apple Podcasts: https://podcasts.apple.com/us/podcast/thrive-in-construction-with-darren-evans/id1726973152 YouTube: https://www.youtube.com/channel/UCTrzqei7gttB8WB5wM6hUpw LinkedIn: https://www.linkedin.com/showcase/thrive-in-construction-podcast/ Our Website: https://darren-evans.co.uk/Links: ING MEDIALinkedIn: https://www.linkedin.com/company/ing-mediaX: @INGMedia Insta: @ingmedia_TikTok: INGMediaThe London Society LinkedIn: https://www.linkedin.com/company/10346652X: @londonsocInsta: londonsociety1912Don’t Waste Buildings – volunteer groupLinkedIn https://www.linkedin.com/groups/13002786/Web: www.dontwastebuildings.comLeanne TrittonLinkedIn: https://www.linkedin.com/in/leanne-tritton/X: @leannetrittonInsta: @leannetrittonSupport the show