Ep. 79 Alisa Beyer of Spa Girl Cocktails

Spa Girl Cocktails was originally conceived by Karen Haines in her kitchen in Palm Springs.  Later, serial entrepreneur Alisa Marie Beyer was brought in to re-capitalize and re-vitalize the brand, pivoting through covid along the way. Today, Harry and Jenn are joined by Alisa (and pr professional Elena Sheridan) as we talk about how she got here, and where Spa Girl Cocktails is going. ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties, grokking stz's results. 05:00 SHOW STARTS:  Alisa Beyer joins the call. 06:00 alisa gives her story. 09:00 covid pivot. 12:00 expansion plans. 14:20 looking for strategic partner/buyer. 15:20 focusing on the spa/resort channel.  massive press coverage doesn't move boxes. 17:50 dtc strategy. 19:40 social media strategy. pinterest. 22:00 diversity and inclusion. 25:00 pivot to small cans, less/better liquid, better buzz. 26:00 clean ingredients. 26:20 flavors, sparkling and still. 28:20 new drinking occasion: getting ready to go out. 30:00 connecting with 40k customers. 31:00 golf occasion - spas - resorts. 39:15 new innovations coming. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily