Ep. 79: Beyond Facebook and Twitter

Sure you know about social media, but do you know anything beyond Facebook and Twitter?Denice Shuty is an avid "Houzzer" both personally and professionally and is fluent in the use of the popular web platform and its value as a marketing/PR tool for businesses and organizations involved in residential design, construction, and remodeling. She creates and manages Houzz profiles for her clients and offers best-practices coaching on how to optimize the program's features and tools for increased brand visibility. She'll answer the following questions for you: -What is Houzz? -How is Houzz different than other social media or other types of online marketing? -What Houzz can do for my landscape business? -Who is the typical "Houzzer"? -How do I get started on Houzz? -Is there a "right way" to use Houzz?Shuty is a former landscape design/build professional with more than 15 years experience working with some of the Chicago area's top landscape and interiorscape companies. With in-depth knowledge of the design-build industry, Shuty is now a marketing and public relations consultant to practitioners, professional associations and product manufacturers in the architecture, design, and construction industries. Her company, ArchiBusiness Marketing, works with small- to medium-sized B2B and B2C businesses on marketing strategy and planning, awards-submissions, marketing/PR content, publicity, branding, email marketing, social media management and campaigns.Shuty served as the Public Relations Committee Chair for the Illinois Landscape Contractors Association from 2010-2013 and is currently working with the USGBC-Illinois Chapter on its 2014 GreenBuilt Home Tour. Her clients include furniture manufacturers, building products manufacturers, lighting designers, landscape architects and contractors, luxury home-builders, interior designers, and green technology professionals. She was named a Constant Contact Email Marketing All-Star for 2012 and has recently won two Marketing Star Awards from the Construction Marketing Association.Prior to her career in the landscape industry, Shuty worked as an event planner and stylist for eight years and before that as production assistant in the television and film industry. Denice has a degree in Journalism from Trition College in Illinois and a degree in TV/Film from San Diego State University.For more information, visit www.ArchiBusinessMarketing.com.