Ep 79: DTC Customer Retention & Community Building with Shopify’s Kristen LaFrance

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's cast features Kristen LaFrance, Twitter’s Mayor of DTC and Head of Resilient Retail at Shopify, dropping value bombs like there’s no tomorrow! Kristen shares focused wisdom on the things brands get wrong about community building, walks you through the steps of community engagement, and shares her favorite community building hacks that brands have come up with since the outbreak of COVID! This is a podcast you can’t afford to miss! Listen for:  📦 Why you should prioritize relationships over sales  📦 Kristen's core blocks of community  📦 Why you should call your 100 best customers  📦 COVID-19 retail trends  📦 A five-step guide to starting podcast content Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video