Ep. 79: {First Name} is Not Personalization: Leveraging aI to Improve the Student Lifecycle

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Collegis Education’s Dan Antonson to unpack how artificial intelligence is transforming the entire student lifecycle—from initial inquiry to post-graduation. The conversation dives deep into how AI is enabling smarter personalization, unlocking insights from previously untapped data, and helping institutions move beyond guesswork to strategic student support. Whether you’re grappling with summer melt or thinking about AI ethics in higher ed, this one’s worth a listen.Guest Name: Dan Antonson, Associate Vice President of Analytics & Technology Solutions, Collegis EducationGuest Social: https://www.linkedin.com/in/danantonson/Guest Bio: Dan Antonson helps higher education institutions leverage technology and analytics to tackle some of higher education's biggest challenges across the student lifecycle. Whether it is to grow and optimize enrollment or create a better learning experience, Dan has hands-on experience with higher education data and systems to drive meaningful use-cases that create real tangible impact. Dan has more than 15 years of experience in digital analytics, marketing attribution and measurement, and he has a Bachelor’s degree from the University of Minnesota. When he is not scribbling data and analytics systems on whiteboards, you’ll find him trying to stay upright on his mountain bike or tinkering with his home automation system (his robot lawn mower is his favorite gadget at the moment). - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.