Ep 79 : Neeraj Bassi on Changing Paradigms of Building Brands - From Brand Idea to Brand Conversations

What are the changing paradigms of building brands over last two decades? How can brands influence the narrative & drive conversations  in today's world ? How do the marketing & advertising campaigns of today differ from 360 degree campaigns of yesterday ? How has the role of brand strategic planning  evolved in today's world? Neeraj answers the above questions and many more, as he lays down the agenda for building brands in today's digital world. Neeraj Bassi is a strategic marketing advisor with 25 years of experience. He has been a brand strategy leader, and has been part of  top advertising (Ogilvy, JWT & McCann) & market research (TNS, NFO, IMRB) networks .  Till recently he was the Group Chief Strategy Officer of Havas Group, India.  He is a MICA graduate.  Email him at neerajbassi @gmail.com Connect with him on Linkedin linkedin.com/in/neeraj-bassi-438620a Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at [email protected] Index  00:00 Preview & Introduction to Neeraj 03:26  The Brand Idea Paradigm 08:33 The Brand Ideal or Purpose Paradigm  14:06 The Brand Interaction or Conversation Paradigm 25:25 How can Brands Influence Narrative 35:05 Brand Campaigns of Today vs Yesterday 44:17 Challenge for Brand Strategic Planning in Today's World 47:52  Personally Speaking with Neeraj - Rapid Fire Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #brandideal #brandinteraction #brandconversations #customerengagement #brandpurpose #integratedcommunicationcampaigns #brandingstrategy #marketingcampaigns #digitalbranding #Campaignplanning #Digitalbrandbuilding #branding101 #brandmanagement #brandstrategyprocess #brandvision