EPISODE · Jun 5, 2026 · 11 MIN
Ep. 79 - Where Embedded Finance Breaks: A Founder's Reality Check - Recorded LIVE from the Equals stand @ Money 20/20 Europe
from The Payments Shed Podcast · host Grant Evans and Justin Hanna
Recorded live from the Equals stand at Money20/20 Amsterdam, Justin Hanna is joined by Michael Donald, CEO of ImageNPay, to explore how identity, trust, and payments are becoming increasingly interconnected in the digital economy.Michael shares the story behind ImageNPay and why he believes the future of commerce relies on giving consumers greater control over how they verify themselves and transact online. The discussion explores the challenges of digital identity, the growing cost of fraud and impersonation, and why trust remains one of the biggest barriers to frictionless digital experiences.They also discuss the role of AI in identity verification, how businesses can balance security with customer experience, and why the convergence of identity and payments could unlock entirely new opportunities for merchants and consumers alike. Plus, Michael steps up for The Payments Shed’s legendary Shelf of Shame to nominate one thing in payments and fintech he’d happily banish forever.***The Payments Shed Podcast is headline sponsored by Damisa.Damisa is a regulated cross-border payments and treasury infrastructure provider. Using a blend of traditional banking rails and stablecoin technology, Damisa helps businesses move money faster, cheaper, and more transparently across global markets. Its platform supports collections, settlements, disbursements, and liquidity management, while maintaining a strong compliance-first approach. Damisa is building the next generation of global payment infrastructure.Learn more at: https://www.damisa.xyz/***The Payments Shed Podcast is supported by PCN.PCN is a boutique recruitment agency rooted in Amsterdam, driven by a singular mission: connecting top talent with industry leaders. PCN specialises in five core pillars — Fintech, Cybersecurity, SaaS, E-Commerce, and Salesforce — backed by a global network across borders.Learn more at: https://teampcn.com/***Disclaimer: Any views or opinions referenced in this podcast episode are our own, or those of our respective guests, and they do not represent any views, opinions, or statements from our respective employers, or those of our guests. Additionally, any views expressed here are not intended as investment, legal, tax, or financial advice.
What this episode covers
Recorded live from the Equals stand at Money20/20 Amsterdam, Justin Hanna is joined by Michael Donald, CEO of ImageNPay, to explore how identity, trust, and payments are becoming increasingly interconnected in the digital economy.Michael shares the story behind ImageNPay and why he believes the future of commerce relies on giving consumers greater control over how they verify themselves and transact online. The discussion explores the challenges of digital identity, the growing cost of fraud and impersonation, and why trust remains one of the biggest barriers to frictionless digital experiences.They also discuss the role of AI in identity verification, how businesses can balance security with customer experience, and why the convergence of identity and payments could unlock entirely new opportunities for merchants and consumers alike. Plus, Michael steps up for The Payments Shed’s legendary Shelf of Shame to nominate one thing in payments and fintech he’d happily banish forever.***The Payments Shed Podcast is headline sponsored by Damisa.Damisa is a regulated cross-border payments and treasury infrastructure provider. Using a blend of traditional banking rails and stablecoin technology, Damisa helps businesses move money faster, cheaper, and more transparently across global markets. Its platform supports collections, settlements, disbursements, and liquidity management, while maintaining a strong compliance-first approach. Damisa is building the next generation of global payment infrastructure.Learn more at: https://www.damisa.xyz/***The Payments Shed Podcast is supported by PCN.PCN is a boutique recruitment agency rooted in Amsterdam, driven by a singular mission: connecting top talent with industry leaders. PCN specialises in five core pillars — Fintech, Cybersecurity, SaaS, E-Commerce, and Salesforce — backed by a global network across borders.Learn more at: https://teampcn.com/***Disclaimer: Any views or opinions referenced in this podcast episode are our own, or those of our respective guests, and they do not represent any views, opinions, or statements from our respective employers, or those of our guests. Additionally, any views expressed here are not intended as investment, legal, tax, or financial advice.
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Ep. 79 - Where Embedded Finance Breaks: A Founder's Reality Check - Recorded LIVE from the Equals stand @ Money 20/20 Europe
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