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EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch episode artwork

EPISODE · Aug 19, 2025 · 1H 13M

EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch

from Embracing Marketing Mistakes · host Prohibition PR

Back when Apple was rumoured to be about to launch the iPad, BBC presenter Spencer Kelly was already on air confidently predicting that the rumours were nonsense, because tablets were a stupid idea. Just six hours later, Steve Jobs proved him spectacularly wrong. In this episode, Spencer reflects on the mistake, the lessons it taught him about spotting genuine innovation, and why even the experts get it wrong.Spencer is no stranger to high stakes. As host of the BBC’s Click for 20 years and 1,000 episodes, he introduced audiences worldwide to AI, virtual reality, and emerging tech before they became everyday conversation. His presenting skills and ability to turn complex ideas into stories people understand have made him a trusted voice in technology.We also dive into failed PR promises, a £2,000 drone crash, and what marketers can learn about separating hype from reality. Packed with insights and entertaining stories, this episode is a must for every marketer.Follow Spencer on LinkedIn here and X here.Send us Fan Mail Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram

What this episode covers

Back when Apple was rumoured to be about to launch the iPad, BBC presenter Spencer Kelly was already on air confidently predicting that the rumours were nonsense, because tablets were a stupid idea. Just six hours later, Steve Jobs proved him spectacularly wrong. In this episode, Spencer reflects on the mistake, the lessons it taught him about spotting genuine innovation, and why even the experts get it wrong. Spencer is no stranger to high stakes. As host of the BBC’s Click for 20 years and ...

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EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch

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This episode is 1 hour and 13 minutes long.

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This episode was published on August 19, 2025.

What is this episode about?

Back when Apple was rumoured to be about to launch the iPad, BBC presenter Spencer Kelly was already on air confidently predicting that the rumours were nonsense, because tablets were a stupid idea. Just six hours later, Steve Jobs proved him...

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