Ep 8: Are Resident Events the Most Overlooked Marketing Tool?

Resident events aren't just feel-good extras—they're one of the most underrated (and overlooked) marketing tools in multifamily. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills unpack how resident events can drive retention, word-of-mouth referrals, and even new leases—all while building stronger community connections. You'll learn: The five key benefits of hosting resident events (hint: it's more than just fun) How to run events on small budgets without sacrificing impact Why two events per month is the sweet spot for engagement Smart strategies to promote events through email, social media, and partnerships Creative fall-themed event ideas residents will love (from pumpkin decorating to pet parades) How to turn events into powerful organic marketing content Tips for organizing your team during events to capture photos, videos, and reviews The hidden KPIs that show how events really influence retention and occupancy Whether you're running an A-class property or a C-class community, resident events can elevate your brand, create buzz, and strengthen resident loyalty. This episode gives you the playbook to do it—without blowing your budget. To suggest a topic, get in touch! For more multifamily marketing help, connect with us at Resident360. Drop Us a Review If You Enjoyed the Episode!