Ep. 8: Dr. John Pham – Orthodontic Innovation, Smart Wire Tech, Blue Ocean Strategy & InBrace

Dr. John Pham is a trailblazing orthodontist, tech entrepreneur, and co-founder of InBrace. With a background in aerospace engineering and a deep commitment to innovation, Dr. Pham shares how he’s reshaping orthodontics by challenging outdated methods and expanding access to care. His story is a powerful example of how orthodontic innovation can transform not just treatment modalities—but the profession itself.On this episode, you will discover:How Dr. John Pham’s immigrant journey and engineering background fueled his path as an orthodontic innovator.What makes InBrace fundamentally different from traditional lingual braces—and why it’s not just about location.How Blue Ocean Strategy thinking is helping orthodontists attract untapped patients and grow the overall market.Why 'smart wire' technology is redefining force application and orthodontic treatment efficiency.The importance of embracing change and avoiding commoditization in today’s orthodontic landscape.Recorded May 27, 2021 at the Glenn Hotel Autograph Collection in Atlanta, GA.Generous support for this podcast comes from Fishbein Fundamentals and ODL.Join the community of forward-thinking orthodontists and catch up on every episode at illuminateorthopodcast.com — where innovation meets inspiration.The Illuminate Orthodontic Podcast explores cutting-edge orthodontics and dentistry, offering orthodontists insights on innovation, patient care, custom braces, Invisalign & aligners, and 3D printing — while spotlighting leadership, practice growth, work-life balance, and the business of running a thriving orthodontic practice with creativity and entrepreneurship.