Ep.8 George Wade, Zevero

“We said we want to dedicate our lives to helping solve climate change and have as big an impact as we possibly can.”Understanding the problem is the first step needed to solve it. Zevero is a carbon accounting platform designed to empower businesses striving to become more sustainable. It helps them identify where meaningful change can be made. The idea was born when founder George recognised a critical gap in the market. He saw that companies were either relying on cheap, inaccurate data or paying a premium for consultants. Zevero offers a smarter, more accessible alternative, giving businesses clear insights into their environmental impact and actionable paths to improvement.George shares how educating people is one of the most rewarding experiences and tells me what it’s like to watch once-skeptical clients become sustainability advocates, even taking the stage to speak at industry events.Zevero has worked with many global challenger brands in the FMCG and consumer-goods industries, including MOTH, DEYA, Gipsy Hill, among others. Zevero operates in the UK, Europe, Japan, U.S., Australia, and Asia-Pacific countries. Zevero Website: https://www.zevero.earth/ Website: www.sustainabletimes.co.ukContact: [email protected] LinkedIN: https://www.linkedin.com/in/georgewade-zevero/