EP 8: How I Lost Six Figures and My First Business - Josh Lachkovic

How can you turn your business growth around, even amidst unpredictable times? Look no further! This episode brings you the incredible story of Josh Lachkovic, the founder and managing director of growth agency Amphora. After failing his first startup, the Wine List, Josh is a testament to resilience, having faced failure and emerged more successful. In an eye-opening chat, Josh unveils his wisdom on facing failure and the lessons learned from his first startup, losing six figures as the pandemic altered buying behaviour drastically. As we delve deeper into the conversation, we navigate the world of 'bootstrapping,' with Josh sharing valuable advice on how entrepreneurs can use creative strategies in these turbulent times of digital marketing. We also uncover how IOS 14 is an opportunity rather than a problem in paid social advertising, the potential of advanced AI targeting, and how quality creative is the key to engaging consumers. Josh shares critical insights into understanding user psychology, data, and leveraging social platforms for business growth. So, if you're ready to transform your business and scale it to unimaginable heights, grab your headphones and dive into this enlightening episode with Josh Lachkovic!Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube