Ep. 8: Intersecting your institution’s culture with pop culture

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed.  Learn more about how Element451 can help you exceed your enrollment and marketing goals. Nicole Tabak, freelance writer and content strategist, manages the Harvard Online social media accounts. In 2022, she wrote a thread on what was Twitter at the time about Taylor Swift albums as Harvard Online courses and it went viral. Nicole tells us that it pays to be true to who you are and experiment on the institution’s social media channels. We will discuss that viral moment, her inspiration, and how she made it happen.Guest Name: Nicole Tabak. , Guest Social Handles: Twitter, LinkedIn, Instagram, TikTokGuest Bio: Nicole Tabak is a freelance content strategist, mental health advocate, and Founder of Social Media Detox. She has worked with clients on building holistic content strategies across industries with clients including Harvard University, The Creative Ladder, Time Magazine, and Passion Planner. You can find her and her weekly newsletter on mental health for marketing professionals at nicoletabak.com - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.