EPISODE · Jun 7, 2021 · 34 MIN
Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
from WFA's Better Marketing Pod with David Wheldon
In this episode of WFA's Better Marketing Pod, David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
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Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
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This episode was published on June 7, 2021.
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