Ep 8: Putting AI to Work for High-Quality Industrial Marketing Content

Tired of the AI hype? Let’s get practical. Join Greg Linnemanstons and Jo Phillip for a no-nonsense discussion about making AI work in industrial marketing content. No theoretical frameworks—just real strategies from two years in the trenches of AI implementation.Episode Highlights:Reality check: What changed when ChatGPT hit the scene (00:02:10)Supercharge SME interviews and work smarter (00:10:57)Paradigm shift: personalization at scale (00:19:55)Quality control is crucial in the AI age (00:26:47)Ethics and human accountability in AI content (00:30:05)If you’re a marketing or sales leader who needs to separate AI fact from fiction, this episode is your playbook. Jo brings 20 years of writing background plus boots-on-the-ground experience in AI implementation to help you navigate this transformation.Connect with us:LinkedIn: linkedin.com/company/weidert-group/ Instagram: instagram.com/weidertgroup/ Facebook: facebook.com/weidertgroup X: x.com/WeidertGroup YouTube: youtube.com/@Weidert Website: weidert.com/changeoverpodcast Connect with our host and guest: Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/Jo Phillip: https://www.linkedin.com/in/jo-phillip-writer/Ready to make AI work for your industrial marketing strategy? Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts.