Ep. 8 — Questioning the status quo with Natalia Rincón-Eriksson

What if the biggest opportunities begin by questioning the things everyone else accepts?     In this episode of Founder Frequency, Caitie sits down with Natalia Rincón-Eriksson, Founder and CEO of CHAOS, to explore what it looks like to build a career—and a company—by challenging assumptions. And spoiler: some of the most meaningful ideas don't come from following existing paths, but from asking better questions.     With a background spanning computer science, architecture, and entrepreneurship, Natalia has never fit neatly into a single box. Today, she helps leaders harness data and emerging technologies to create smarter, more sustainable, and more human-centered decisions, all while building a company that sits at the intersection of technology, policy, and design.     Together, they explore how seemingly unrelated experiences can come together to create something entirely new, why questioning systems has become one of Natalia's greatest strengths, and what entrepreneurship really looks like beyond the highlight reel. They also discuss building without a clear template, embracing uncertainty, and why innovation is ultimately about creating meaningful impact—not just new technology.   Since recording this episode...     Since this conversation was recorded, CHAOS has celebrated a few exciting milestones.     🎉 The company recently welcomed five new board members, marking an exciting new chapter in its growth.     🏘️ They've also launched Housing Renters—a new data platform designed for landlords and property managers, featuring AI-powered area reports, a smart assistant, and detailed rental market insights. Alongside it, they've released a free Rent Estimate tool, allowing anyone to instantly generate a data-driven rental price estimate with no sign-up required.     Learn more → CHAOS Housing Renters Resources from the episode Learn more about CHAOS: website | LinkedIn Instagram: @chaos_architects Connect with Natalia on LinkedIn   Where to find us! Learn more about wednesday: website | LinkedIn Instagram: @wednesday.community Connect with Caitie on LinkedIn     📢 Don’t forget to subscribe & leave a review!   About Founder Frequency   Founder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.