EP 8 Ricardo van der Graaf - Brand Strategist

Brand strategy in relation to our nature. A great interview with brand strategist Ricardo van der Graaf. Ricardo van der Graaf has a great history of experience with brands such as Amsterdam Fashion Institute, ArtEZ Institute of the Arts, Design Academy Eindhoven, G-Star RAW, Van Gogh Museum and Wrangler Creating relevance starts with understanding the Zeitgeist. Brands only succeed by building memorable associations and leveraging them in a distinctive and meaningful manner. To fathom the consumers you need to connect with, we dive deep into cultures, seeking out early signs of shifting consumer expectations, unlocking the motives behind these changes. We map out these changes, set out a course and challenge your brand to get close to the moments that matter for your consumers.