Ep. 8 - Richard Utting, Loake, about succeeding internationally

This episode was recorded at the Micam shoe fair in Milan, Italy, back in February. I sat down with Richard Utting, Export Manager at Loake, the famous British manufacturer of Goodyear welted shoes. Loake was a brand that, contrary to many other Northampton based companies, first got big on the domestic market and then went on to grow internationally. Richard Utting has been a large part of this journey, and we had a very interesting talk about everything from how to succeed internationally and why it’s beneficial to be on different markets, to how brand building has increased importance also for makers of classic shoes and of course about Brexit.