Ep. 8 - Strategy Isn't Marketing's Problem

A LinkedIn comment section caught fire this past week, as Drift's Chief Brand Officer Dave Gerhardt posted his take on a proper order of operations: First you develop your strategy. Then you create your positioning. And last you write your messaging. And while we here at DRMG agree wholeheartedly, this order of operations unfortunately falls into Marketing's lap in its entirety. And it shouldn't. Our very own Dustin Robertson responded: "Don’t confuse strategy as a marketing problem. It's the CEO’s job to drive this. We often hear, "We need better messaging." But the root cause is the lack of a strategy on how to be different." This week on The SaaS Brand Strategy Show, we talk about exactly what we mean when we say that, and why Dustin's response was so universally liked by other viewers of the post. We discuss how and why this happens, and how to ensure the proper order of operations cascades from the proper place inside your SaaS business. Dave Gerhardt's LinkedIn Post: https://www.linkedin.com/posts/davegerhardt_company-strategy-dictates-the-positioning-activity-6855560640250040320-FdCG About DRMG: SaaS Brand Strategy (SBS) isn’t about the colors you use, or the typeface you choose. It’s about the category you design and the story you tell. DRMG exists to help SaaS businesses find their magic bullet, load it, and fire it into the market. The companies we work with come out the other side with differentiation, defined categories, and the messaging to back it up. They’re organizationally aligned, inspired, and ready to tell a better story—and win. Own the brand that drives demand. With DRMG. Send us an email at: [email protected] Learn more at: drmg.co