Ep 8: The CMO Problem: Why Most Marketing Leaders Fail

from Revenue Rewired · host Jay Feitlinger & Sarah Shepard | B2B Growth Experts

Most companies hire a CMO expecting a quick marketing fix—but without the right structure, they’re set up to fail. Should you hire a CMO first or build your marketing team first? In this episode of Revenue Rewired, Jay and Sarah break down the chicken-or-egg problem of CMO timing, why most fail, and how to set them up for success. If you’ve gone through multiple CMOs or are considering hiring one, this episode will save you time, money, and frustration. Tune in for no-BS insights on when—and how—to bring in marketing leadership.Email us: ⁠⁠⁠[email protected]⁠⁠⁠Website: ⁠⁠⁠www.stringcaninteractive.com⁠

Episode metadata supplied by the publisher feed · Published Apr 24, 2025

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Ep 8: The CMO Problem: Why Most Marketing Leaders Fail

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This episode was published on April 24, 2025.

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