Ep. 8: "Top Line Vanity, Bottom Line Sanity": Dr. Eve chats w/Ruben Cruz, "Profit First" Expert!

Ruben Cruz, CPA, is the founder of Crulliance, LLC, a Profit First CPA firm dedicated to providing world-class accounting and tax solutions for Veterinarians and Small Business Owners. In his community, Ruben serves as a board member of the Tampa International Airport Police Department Guardians Foundation. His love for animals (and his wife being a Veterinarian!) has led him to specialize in helping Veterinarians & Practice Owners to manage cash flow, maximize profits and minimize taxes so they can focus on what they love most… caring for animals! Topics covered in this episode: How a husband and wife team that consists of a CPA and a Veterinarian are now thriving in their brick and mortar practice Challenges they have overcome in creating their practice The role of a CPA and bookkeeping in veterinary practice Challenges Ruben has seen with vets as business owners, and with their accounting/bookkeeping His top 3 tips to vets who want to start a practice of their own His top tip for bookkeeping and accounting with all small business owners Learn about his 4 main pillars of business and how "Profit First" written by Mike Michalowicz may benefit you in your practice Links & Resources:​​​​​​​​ Download Dr. Eve's FREE House Call & Mobile Vet Biz Plan!  Find out about The House Call Vet Academy online CE course   Learn more about Dr. Eve Harrison   Learn more about the Concierge Vet Mastermind! FREE Concierge Vet Starter Kit mini course Learn more about SoulShine Space For Vets. Use discount code SHINE15 for 15% OFF SoulShine Space For Vets! Learn more about 1-to-1 coaching for current & prospective house call & mobile vets.  Find out about the next House Call & Mobile Vet Virtual Conference  To learn more about Ruben's services, visit his website at https://crulliancevet.com/ To find Ruben on Social Media, head to https://ovou.me/rubencruz Music!  In loving memory of Dr. Steve Weinberg 1959-2022 Intro & outro guitar music was written and performed by house call veterinarian Dr. Steve Weinberg. Thank you to our sponsors! Rockin' Pets, Rollin' Vets at https://www.rollinvets.com/ PriVet Pet Care at https://www.privetpetcare.com/ First Opinion Veterinary Ultrasound.  To view their Ultrasound Course visit https://fovu.mykajabi.com/ultrasound-courses   Recommended Books:  "Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine" By Mike Michalowicz https://bookshop.org/a/869/9780735214149 "Clockwork" By Mike Michalowicz https://bookshop.org/a/869/9780525534013 "Pumpkin Plan" By Mike Michalowicz https://bookshop.org/a/869/9781591844884 "Get Different: Marketing That Can't Be Ignored!" By Mike Michalowicz https://bookshop.org/a/869/9780593330630 *Some of the links shared in these show notes may be affiliate links (ie: Book recommendations through Bookshop.org), meaning that I make a small commission when you use my link to make your purchase. There is no pressure to use my link, and there is no difference in price for you. If you do find a resource through my podcast, and elect to make a connection through any of the links shared above, it is much appreciated! THANK YOU for supporting my small business :) *Bookshop.org is an online bookstore that aims to financially support local & independent bookstores. The House Call Vet Cafe is very aligned with this mission of supporting local, independent, small, & micro-businesses. And so we have partnered as an affiliate.