Ep 8 - What Most Founders Get Wrong About Driving Marketing at Scale (and How to Fix It)

What this episode covers

When growth picks up, marketing mistakes get louder.Christian Radley, Co-Founder of Ziggy, joins Samantha Riel for a real conversation about what most founders, even seasoned ones, misunderstand about scaling marketing efforts. From chasing tactics without strategy to underestimating the long-term value of brand, this episode breaks down the patterns that quietly stall growth and how to fix them.Expect smart, practical insights on:Why marketing activity is not the same as marketing momentumHow to identify your best-fit customers (hint: it is not who closes fastest)Why brand is more than a logo and essential in the era of LLMsHow to avoid the "MQL trap" and measure what actually drives revenueWhat the smartest go-to-market teams are doing differentlyIf you have ever launched a campaign and wondered, "Will this even work in three weeks?" this one is for you.

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