Ep. 80: How to Improve Your Social Selling Approach on LinkedIn - Interview w/ Sandra Long

The problem with social selling lies in the name itself. In the world of B2B companies, it’s crucial to lead by building relationships, trust, and credibility first with your target audience. How can people do this more effectively on platforms like LinkedIn? How can they improve their current approach? We discuss these topics in this week’s episode with LinkedIn expert Sandra Long (Company Owner, LinkedIn Trainer & Speaker, Post Road Consulting). During our conversation, Sandra talks about what social selling is NOT, what some of the most common mistakes and misconceptions are, the importance of having the right strategy and content, and why B2B companies need to use thought leadership for strategic differentiation on LinkedIn.