Ep. 80: Reaching the Apex: PT as a Primary Care Profession with Angie McGilvrey

Join us this week as Angie McGilvrey, a leading visionary in physical therapy and founder of Apex, discusses the business of PT as a primary care provider and how Apex is redefining what success looks like in the industry. In this episode, we will discuss: How physical therapy can be a "Primary Care Profession" when adding diagnostics to effective treatment. Strategies for effective marketing on social media and in the local community (including their Tech Truck). Why Apex "fired" insurance companies to prioritize autonomy and provide better access and value for patients. Work with the US Gymnastics Team in preparation for the Summer Olympics. The heartwarming story of their rescue pup, PT the Dog Tune in now to learn how you can take your physical therapy practice to the next level in the primary care arena. Learn more about Angie's work and what Apex's is up to on the Apex Instagram page.