EP 80: The 1 B2B Thought Leadership Strategy You're NOT Using in 2025

Only 26 percent of B2B brands see real results from thought leadership, even though 80% are actively producing it. In this episode, we explore why most strategies are falling short in a time when trust in media and corporations is at just 33 per cent in the UK. The biggest missed opportunity is clear. Employee-shared content delivers 561% more reach, is reshared 24 times more often, and drives eight times more engagement than corporate channels.We share a practical roadmap for turning employees into influential voices. Learn how to create strong LinkedIn profiles, develop consistent content, and use nano-influencers to boost visibility without chasing massive audiences. We cover how to overcome executive resistance, measure success, and keep programs focused using a simple one-page strategy. You’ll also hear how friendly internal competition can accelerate adoption and results. If your thought leadership isn’t working, this episode shows how your people can turn it around.Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube