Ep 80. Vender libros y merchandising de autores con Lydia Díaz de Grupo Planeta.

from Ecosistema Ecommerce · host Javier López Rodríguez

Hoy entrevistamos en los protagonistas del mundo Ecommerce a Lydia Díaz, directora editorial de Grupo Planeta y responsable de la tienda online Tantanfan.es. En esta charla vamos a ver un concepto de venta online que corresponde a una vertical nueva de negocio que surge del mundo editorial, cómo es la venta de libros y merchandising de autores en ecommerce y en tiendas físicas. Veremos cómo trabajan cada colección con meses de antelación, haciendo casi piezas artesanas de cada producto de autores como La vecina rubia, Aitor Sarabia o Moderna de pueblo. Lydia nos explica todo el proceso, cómo funciona el modelo de negocio, cómo gestionan los productos para venderlos online y en tiendas físicas y cómo lo fabrican. También sabremos qué ocurre cuando una colección no funciona en una entrevista con muchos aprendizajes sobre la venta online en el tradicional mundo editorial. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published May 5, 2023

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Ep 80. Vender libros y merchandising de autores con Lydia Díaz de Grupo Planeta.

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