Ep. 808: feat. Manisha Kapoor

On this episode, Cyrus is joined by Manisha Kapoor, Secretary-General at Advertising Standards Council of India (ASCI), to talk about ASCI's Gender Next study, and lots more. They talk about how Manisha got into advertising, her working for Hindustan Unilever and Johnson & Johnson, among other brands, how she got into ASCI, the aim of the GenderNext study, trying to move the gender disparities in entertainment and ads, the need to reflect the new journeys that women are going through, how advertising can help make life more aspirational for women, progressive ways to show modern couples, why tropes in ads can be problematic, how these biases exist in both men and women due to years of conditioning, and tons more.Manisha also talks about the trolling that brands sometimes face when trying to be progressive, the functions of the ASCI, indirect alcohol marketing that alcohol brands do in India, and more.Follow Manisha on LinkedIn: https://www.linkedin.com/in/manisha-kapoor-04a5a81Subscribe to our new YouTube channel: Cyrus SaysAlso, subscribe to Cyrus' YouTube channel: Cyrus BroachaYou can follow Antariksh on Instagram @antariksht: https://instagram.com/antarikshtDo send in AMA questions for Cyrus by tweeting them to @cyrussaysin or e-mailing them at [email protected]'t forget to follow Cyrus Broacha on Instagram @BoredBroacha (https://www.instagram.com/boredbroacha)In case you're late to the party and want to catch up on previous episodes of Cyrus Says you can do so at: www.ivmpodcasts.com/cyrussaysYou can listen to this show and other awesome shows on the new and improved IVM Podcasts App on Android: IVM Podcasts - Apps on Google Play or iOS: ‎IVM PodcastsSee omnystudio.com/listener for privacy information.